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The special cups are available with budweiser packs at retailers including asda grocery stores in the uk and via on pack competitions all part of the brand s light up the fifa world cup.
The marketing activity kicked off this week in more than 50 countries with the unveiling of the beer brand s new global advertising campaign light up the fifa world cup featuring drones delivering budweiser to fans around the world.
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Budweiser will be giving away eight million red light cups noise activated cups which light up as fans celebrate in more than 50 countries as part of its biggest ever integrated campaign celebrating its sponsorship of the fifa world cup 2018.
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In honor of this happy union bud light will debut the touchdown glass a gimmicky chalice that illuminates following touchdowns tonight at gillette stadium.
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The budweiser light up cups used clever circuit technology to light up with crowd noise amplifying the energy of fans during big moments at the 2018 world cup.
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Fans can pick up a special bud light glass at thursday s season opener or buy one of the 28 300 that will be available later that will light up every time rob gronkowski co.